Dan Heath says Kennedy's pledge had all the qualities of an idea that was made to stick. MONTAGNE: That idea energized the country and brought the world the first man to walk on the moon in 1969. KENNEDY: I believe that his nation should commit itself to achieving the goal, before this decade is out, of landing a man on the man and returning him safely to the earth.
They say a classic sticky idea is one put forth by President John F. Having a good idea is nice, but if you want to get it out there, you have to make it stick - which is the idea behind the book "Made to Stick: Why Some Ideas Survive and Others Die." Authors and brothers, Chip and Dan Heath say most people don't know how to frame their ideas in a clear and compelling way.
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